Vehicle Management
Connecting Vehicle Owners with Trusted Service Providers
COMPANY
Whipcare
ROLE
Product Designer
EXPERTISE
App & Web Design
YEAR
2026
Project description
Whipcare is a leading vehicle service marketplace connecting car owners with trusted, verified mechanics and service providers. As the platform looked to scale, the team undertook a full redesign from v1.0 to v2.0, rethinking the entire user experience from the ground up.
The goal was to create a mobile app and web experience that would enhance user trust, streamline service discovery, and increase conversion rates for bookings and premium memberships, while giving service providers the tools to grow their businesses and manage operations more efficiently.
Challenge
The original Whipcare v1.0 app had an outdated interface that made it difficult for car owners to discover service providers, compare bids, and complete bookings with confidence. Service providers also struggled with limited tools for managing requests and tracking their business performance, leading to drop-offs on both sides of the marketplace.
Ways of working
The redesign process began with in-depth user research across both car owners and service providers to identify pain points in the existing experience. Working collaboratively through iterative design sprints, the team mapped out new user flows, rebuilt the information architecture, and introduced a cleaner, more intuitive interface. Every decision was grounded in real user feedback, ensuring the v2.0 experience solved the right problems.
Process
The project followed a structured end-to-end design process, starting with user research and competitor analysis to uncover pain points in the v1.0 experience, then defining user personas and journey maps, and finally rebuilding the information architecture and user flows for both car owners and service providers. From there, wireframes evolved into high-fidelity prototypes that were tested with real users, iterated on, and refined before final designs were handed off to development with detailed specs and component guidelines.
Research & Planning
Conducted user interviews and market research to uncover pain points in the v1.0 experience and identify what car owners and service providers truly needed from a vehicle service marketplace. Defined key audience segments: individual car owners, fleet managers, and service providers and outlined core features based on real user needs and competitive analysis.
Design & Prototyping
Rebuilt the Whipcare experience from the ground up, designing intuitive user flows and interfaces for both the mobile app and web platform. Created wireframes that evolved into high-fidelity prototypes, iteratively refined through user testing sessions to improve usability, trust signals, and visual consistency across every touchpoint.
Development & Implementation
Worked closely with the development team using an agile approach to bring the v2.0 designs to life. Prioritised features based on user feedback and technical feasibility, including the bidding system, predictive maintenance tool, fleet management dashboard, and Vehicle Health AI, ensuring every feature shipped solved a real problem for users on both sides of the marketplace.
Solution
The v2.0 redesign transformed Whipcare from a basic listing platform into a trusted, intelligent vehicle service marketplace. Car owners can now discover verified mechanics, compare bids, and book services in minutes, while service providers and fleet managers get powerful tools to manage bookings, track performance, and keep every vehicle on the road.
Smart Bidding
Our intelligent bidding system matches car owners with the right service providers based on location, budget, and service type, ensuring competitive pricing and quality results every time.
Real-Time Booking
Car owners can schedule services instantly, receive live updates on their booking status, and get notified at every stage from mechanic assignment to job completion.
Predictive Maintenance
Vehicle Health AI continuously monitors each car's condition and flags potential issues before they become costly repairs — keeping car owners one step ahead of breakdowns.
Results
The v2.0 redesign drove a significant increase in booking conversions, user retention, and service provider engagement. Car owners responded positively to the streamlined booking flow and predictive maintenance tools, while fleet managers praised the new dashboard for its simplicity and efficiency. Early user feedback highlighted trust, ease of use, and overall experience as the standout improvements from v1.0.
User engagement
Increased session duration, following the introduction of the streamlined booking flow, predictive maintenance tools, and improved app navigation, keeping car owners more engaged with their vehicle health than ever before.
Conversion rates
Whipcare saw a significant increase in service bookings and premium membership sign-ups following the v2.0 redesign, driven by a clearer onboarding experience, smarter bidding flow, and stronger trust signals throughout the app.
Growing User Base
The redesigned platform quickly gained traction among individual car owners, service providers, and fleet managers with a steady increase in user adoption, repeat bookings, and new business accounts across the marketplace.